Classified Advertising – Online vs. In Print

The downhill slide of daily journalism began decades ago, when television introduced nightly news programs on both a national and local level. That decline, however, has been radically accelerated by the advent of online classified advertising. Craigslist has probably been the most important development for local classified advertising. This simple, unadorned website provides free listings for most of its classifieds, selling only placements for job opportunities.

Classifieds have always been the bread and butter for newspapers, providing the lion’s share of black ink. Yet by three years ago, Craigslist had become a principal local resource for job recruiters. Research organization Classified Intelligence reported two years ago that Craigslist costs the San Francisco Bay Area’s traditional newspapers, and their online divisions, between $50 and $65 million annually in revenues from employment ads alone.

According to the study, Craigslist had 12,200 active job listings on its San Francisco site the week of November 21, 2004. In contrast, the San Francisco Chronicle had 1,500; the Oakland Tribune had 734; the San Jose Mercury News had an estimated 1,700; and the Contra Costa Times had around 1,000. The average recruiting ad in a metro Bay Area daily cost $700 in 2004: on Craigslist it cost $75.

That’s a local snapshot. The same is occurring at a national level, also in the critical area of job recruiting. Careerbuilder.com is the largest job search and recruitment site in the country – it is also owned by a partnership of the Gannett, McClatchy and Tribune newspaper conglomerates. Monster.com defined the art of national job recruiting. There are also elaborate online executive recruiting services that mix the traditional personal touch with digital resume files and client searches.

By 2003, online classifieds had nearly matched the newsprint business in classified revenue. In that year, the market for classified ads in the United States was $15.9 billion (newspapers) and $14.1 billion (online), again according to Classified Intelligence.

There is a widespread belief that the online classifieds are more effective with younger people and the more in-depth advertising probably belongs in print. JupiterResearch, another online ad research firm, says that a lot of people research cars online, for example, because it’s a great price-check resource. Jupiter goes on to say that only 1 in 10 will shop for cars on the Internet. This analytical point overlooks the fact, however, that many people who do their auto shopping with shoe leather are going to dealers that they may have selected online.

The tools for online classifieds provide easy shopping methods and, generally, more information on the sales item. Photos are easily included as well. The trend is expected to continue in all advertising formats, but especially in the classified arena. In Jupiter Research’s “U.S. Local Online Advertising Forecast, 2005 to 2010,” the forecast is that spending in the U.S. for online local advertising will grow at an annual compounded rate of 11 percent, or from 2005 to 2010. Seventy percent of that revenue will come from classifieds.

A reflection of the trend at the national level is that one of the primary reasons for Google’s $500-per-share stock valuation is the fact that their business model garnered them over $9 billion in revenue in 2006. The preponderance of that money was generated by text based classified advertising, developed through partnerships or through the sale of keyword placements.

Readership for traditional dailies does skew to the older generation, especially now that job recruiting has become such an effective online function. But even with high-end, family oriented purchases such as homes, online advertising often outshines its printed counterpart. The real estate sales bible, the Multiple Listing Service (MLS) is readily available to consumers online – for the first time. The major brokerage chains all have national sites and nearly all local brokers use the web as well.

Apple iPhone – No Doubts in Quality

The arrival of iPhones of Apple Inc. has been a real storm in the telecommunications sector. As with any product, Apple Inc. from the consumer market holds much expectation on iPhone. Thanks to the high-end technology and elegant features, iPhones succeeded to win the hearts. The Multimedia and Internet enabled Quad band GSM phone supports EDGE called iPhone, Apple Inc. 29th in June 2007 in the USA

Apple, known for technological innovations and developments, it was not prepared, at the goodwill of the time. It is clear from just one glance at iPhone. The Apple iPhone comes with a built-in camera function and a portable media player, which is really intriguing. The digital camera provides the user the perfect images of excellent quality. It is possible to use for the shoot, record, store and send pictures, w is an element of fun into it.

Together with him, iPhone also has the functions of SMS and visual voicemail that things more benefit to the user. The audience of Apple comes with an attractive slimline casing, which is more impressive. The user can easily and comfortably the tasks, including e-mail, web browsing and local Wi-Fi connectivity. It is also possible for him to do functions such as conferencing, call hold, call merge Caller ID, and the integration with other cellular network functions with the help of Apple iPhones.

The Apple iPhone is a feature of Visual Voice Mail assists the user in viewing a list of current voice-mail messages on the screen, without requiring a call to the voice mail. It is also possible for him to hear and delete messages in a non-chronological order by selecting them from a list on the screen. This feature is not available in most of the phones. The latest ringtone, the iPhone on September 5, 2007, makes it possible for the user to create custom ring tones from the iTunes Music purchased for a small fee. The ringtones are between 3 to 30 seconds long a part of a song that can input and output.

Necklace Buying Guide

Are you looking for some easy tips to help you or your loved ones in buying the perfect necklace? Just like with anything that you can buy, necklaces come in a variety of designs and types. You can choose, for instance, pear strands, diamond necklaces, pendant necklaces or gemstones. As a matter of fact, you can go for the right necklace based on your style. Read on to know more.

Pendant Necklaces

As far as the popularity goes, pendant necklaces are on the list of most popular products in this category. Often, they are sold without the chain. However, at some stores, you can find pendants that come with the chain. As far as buying pendants is concerned, you can find them in different styles, shapes or colors. For instance, you can buy diamond solitaires, whimsical motifs, cross and so on. If you don’t know the difference between a necklace and a pendant, know that the pendants allow you to remove the chain, but necklaces don’t. So, make sure you know the difference prior to buying the right product.

Pearl Strands

Pearl strands are on the list of favorite necklaces for some people. They are available in different colors, lengths, sizes, shapes and prices. Therefore, you can choose from a whole host of products based on your style and taste.

A pearl one can be a choker-style of 16-inch or an opera style of 32-inch. You can put these on for a stylized look. They can be wrapped or layered around the neck. It’s important to keep in mind that pearls can be baroque or round. Aside from this, they can be oblong or textured shape as well. And the great news is that you can find them in different colors like grey, pink or white, just to name a few. So, you are not bound to buy a specific one.

Necklaces

You can choose from a variety of designs, styles and shapes when buying one. For instance, you can buy a gemstone, diamond, or a simple chain.

Tips for Buying a Necklace as a Gift

If you are interested in purchasing a necklace as a gift, you may find the following tips immensely helpful. Read on.

Check out the jewelry box owned by the person that you are going to buy the gift for. If they have a strand of pearls, know that they may not be interested in another strand. As a matter of fact, they are timeless gifts that don’t go out of style.

Fashion style

Another that you need to consider is the fashion style of theirs. For instance, if they like colors, we suggest that you opt for a good statement gemstone necklace. On the other hand, if they like classic and simple look, you may want to check out a heart pendant or timeless diamond.

So, if you have been looking to buy a quality necklace for your friend or loved one as a gift, we suggest that you follow these tips and you will have an easy time buying the right one.

Online Learning Glossary – Real Meanings For Real People

Have you been looking into online learning as a training or education medium for your workplace or classroom? Or are you wondering about a possible career in the design and development of online learning, but you are not sure what all the terms mean?

When you're new to a field, it's important to get the terms right so you can understand what others are saying and so you can about this topic. This article provides an introduction and glossary to the terms associated with online learning. After making this list, even I was surprised at how many terms there were!

AUDIO CONFERENCING : Audio conferencing reference to a connection between three or more locations that involves a voice-only connection. This can be done via telephone or via the computer. When the audio conference is done between computers over the Internet, it uses a technology known as VOIP (Voice Over Internet Protocol).

ASYNCHRONOUS LEARNING : When learners participate in an online learning course at different times, it is known as asynchronous learning. This may also be called eLearning or web-based training (WBT). Asynchronous learning allows learners to go through a course at their own pace and on their own schedule.

BLENDED LEARNING : Blended learning is an instructional approach that includes a combination of online and in-person learning activities. For example, students can complete online self-paced assignments by a certain date and then meet on-site or online for additional learning activities.

COMPUTER-BASED TRAINING (CBT) : CBT referees to any type of course that runs on a computer, either on a CD, on a person's hard drive or on the Internet. The distinguishing point is that computer-based training does not involve an instructor or facilitator who is physically present. Now that most computer-based training occurs via the Internet, the term is used infrequently. More common terms are online learning, eLearning and Web-based training (WBT).

COURSEWARE: Courseware refers to any instructional software that is delivered on a computer.

DISTANCE EDUCATION or DISTANCE LEARNING : Distance Education / Learning occurs when students and their instructors are in different geographical locations and the instruction occurs on an electronic device, such as a computer or mobile phone. The learning can occur in a synchronous environment, in which all participants are connected at the same time or in an asynchronous environment, when participants are engaged in learning at different times.

eLEARNING: eLearning (short for electronic learning) is an umbrella term that referes to all types of training, education and instruction that occurs on a digital medium, like a computer or mobile phone.

HYBRID LEARNING: See blended learning.

INFORMAL LEARNING: Informal learning occurs when people have a need to know something. They set their own learning objectives and acquire knowledge, skills and information in their own ways. This could be through asking questions, observing experts, practicing and conversing. It's the kind of natural learning humans do outside of a structured environment.

INSTRUCTIONAL DESIGN: Instructional design involves the identification of the knowledge, information, and skill gaps of a particular group of people and creating or selecting learning experiences that close this gap. Instructional designers base their learning decisions on cognitive psychology, instructional theory and best practices.

INSTRUCTOR LED TRAINING (ILT): ILT typically refers to providing instruction in a classroom environment where the instructor and learners are together at the same time and in the same physical location.

INSTRUCTIONAL DESIGNER: An instructional designer practices the craft and science of instructional design. This person identifies the needs of a targeted audience and determines the best approaches for meeting the audience's needs. It could involve designing and writing online learning courses as well as writing the manuals needed for Instructor-Led Training. Some instructional designers also create graphics and use authoring systems to produce online courses.

INTERACTIVE MULTIMEDIA: Interactive multimedia allows learners to provide input to an online course and receive feedback as a result of the input. The input may consist of a mouse click or drag, gestures, voice commands, touching an input screen, text entry and live interactions with connected participants.

MOBILE LEARNING: Learning that takes place on a hand-held device, such as a mobile phone, that can take place anytime and anywhere.

MULTIMEDIA: Multimedia reflect to the presentation of information and instruction through a combination of graphics, audio, text, or video. Multimedia instruction is often interactive.

ONLINE LEARNING: The term online learning is often used synonymously with eLearning. It is an umbrella term that includes any type of learning implemented on a computer and usually over the Internet.

SELF-PACED LEARNING: Self-paced learning returns to the type of instruction that allows a person to control the flow of the courseware. It implies the learning environment is asynchronous.

SOCIAL MEDIA LEARNING: Social media learning refer to the acquisition of information and skills through social technologies that allow people to collaborate, converse, provide input, create content and share it. Examples of social media learning can occur through online social networking platforms, blogs and microblogs (like Twitter), online talk radio and wikis.

STREAMING MEDIA: Streaming media referers to video and audio that is downloaded to a computer from the Internet as a continuous stream of data and is played as it reaches the destination computer.

SYNCHRONOUS LEARNING: When learners participate in an online learning course at the same time but in different locations, it is known as synchronous learning. Synchronous learning allows learners to interact with the instructor and other participants. This is done through software that creates a virtual classroom.

VIDEO CONFERENCING: Video conferencing refer to the use of video technology (both hardware and software) to create a virtual meeting between two or more people in different physical locations. Participants can see and hear each other through this technology.

VIRTUAL CLASSROOM: The virtual classroom reflects to a digital classroom learning environment that takes place over the Internet rather than in a physical classroom. It is implemented through software that allows an instructor and students to interact.

WEBINAR: A webinar is a seminar or workshop in which the facilitator and participants view the same screen at the same time. Usually the webinar has an audio component that the facilitator controls and functionality that allows participants to chat by entering text, answering guns, raising their hands and asking questions.

WEB-BASED TRAINING (WBT): WBT reiterates all types of digital instruction in which the learning material is presented via the Internet.